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Fast track marketing : implementing innovative tactics in the global marketplace / John Hathaway-Bates. by
  • Hathaway-Bates
Material type: Text Text
Publication details: New York Van Nostrand Reinhold 1993
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.802 HAT 1993.

Business marketing management / Frank G. Bingham, Jr., Barney T. Raffield III. by
  • Bingham
  • Raffield, Barney T
Edition: Rev. ed. of : Business to business marketing management, c1990.
Material type: Text Text
Publication details: Cincinnati, Ohio South-Western College Publishing 1995
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (2)Call number: 658.8 BIN 1995, ...

Small store survival : success strategies for retailers / Arthur Andersen. by
  • Andersen
Series: National Retail Federation series
Material type: Text Text
Publication details: New York John Wiley & Sons 1997
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.87 AND 1997.

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
  • Kerin
  • Peterson, Robert A
Edition: 8th ed..
Material type: Text Text
Publication details: New Jersey Prentice Hall 1998
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.802 KER 1998, ... Not available: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH: Withdrawn (2).

Marketing and entrepreneurship in SMEs : an innovative approach / David Carson and et.al.. by
  • Carson, David
Material type: Text Text
Publication details: London Prentice Hall 1995
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.8 MAR 1995, ... Not available: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH: Withdrawn (1).

Perspectives on marketing management / Michael Baker. by
  • Baker, Michael J
Material type: Text Text
Publication details: New York John Wiley & Sons 1994
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.8 BAK 1994.

Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. by
  • Jeannet
  • Hennessey, Hubert D
Material type: Text Text
Publication details: Boston Houghton Mifflin 1995
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.848 JEA 1995.

International marketing strategy : analysis, development and implementation / Chris Phillips, Isobel Doole and Robin Lowe. by
  • Phillips, Chris
  • Doole, Isobel
  • Lowe, Robin
Material type: Text Text
Publication details: London International Thomson Publishing 1994
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.8 PHI 1994, ...

Strategy and process in marketing / John A. Murray and Aidan O'Driscoll. by
  • Murray
  • O'Driscoll, Aidan
Material type: Text Text
Publication details: London Prentice Hall c1996
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.802 MUR 1996, ...

Marketing channels / Barry Berman. by
  • BermanhBarry
Material type: Text Text
Publication details: New York John Wiley & Sons 1996
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.84 BER 1996.

Competitive marketing : teacher's manual / John O'Shaughnessy. by
  • O'Shaughnessy, John
Edition: 3rd ed.
Material type: Text Text
Publication details: London Routledge 1995
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (2)Call number: 658.8 OSH 1995, ...

Marketing management : analysis, planning, implementation, and control / Philip Kotler. by
  • Kotler, Philip
Series: Prentice-Hall series in marketing
Edition: 9th ed..
Material type: Text Text
Publication details: Upper Saddle River, New Jersey Prentice Hall 1997
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (2)Call number: 658.8 KOT 1997, ...

Cases in marketing management and strategy : an Asia-Pacific perspective / John A. Quelch...[et al.]. by
  • Quelch, John A
Material type: Text Text
Publication details: Singapore Prentice-Hall 1996
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.80095 CAS 1996. Not available: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH: Withdrawn (1).

Marketing builder / Erika Matulich. by
  • Matulich
Material type: Text Text
Publication details: New York South-Western College Publishing 1997
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.802 MAT 1997.

Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. by
  • Engel
  • Kinnear, Thomas C
  • Warshaw, Martin R
Series: The Irwin series in marketing
Material type: Text Text
Publication details: Boston Irwin McGraw Hill 1994
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.82 ENG 1994, ...

Global marketing : foreign entry, local marketing and global management / Johny K. Johansson. by
  • Johansson
Material type: Text Text
Publication details: Chicago Irwin 1997
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.848 JOH 1997, ...

Strategic marketing / David W. Cravens. by
  • Cravens, David W
Edition: 5th. ed..
Material type: Text Text
Publication details: Chicago Irwin 1997
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (2)Call number: 658.802 CRA 1997, ...

Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larreche. by
  • Walker, Orville C
  • Boyd, Harper W
  • Larreche, Jean-Claude
Edition: 3rd ed..
Material type: Text Text
Publication details: Boston Irwin / McGraw Hill 1999
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.802 WAL 1999, ... Not available: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH: Withdrawn (2).

Marketing management and strategy / Peter Doyle. by
  • Doyle, Peter
Edition: 2nd ed..
Material type: Text Text
Publication details: London Prentice Hall 1998
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.8 DOY 1998, ...

Marketing management / Richard P. Bagozzi ... (et al.). by
  • Bagozzi, Richard P
Material type: Text Text
Publication details: Upper Saddle River Prentice Hall 1998
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.8 MAR 1998, ...

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