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Marketing management : analysis, planning, implementation, and control / Philip Kotler. by
  • Kotler
Series: The Prentice-Hall international series in marketing
Edition: Millennium ed..
Material type: Text Text
Publication details: New Jersey Prentice-Hall, Inc. 2000
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.8 KOT 2000, ...

Cases in marketing management and strategy : an Asia-Pasific perspective / John A.Quelch... [et al.]. by
  • Quelch, John A
Material type: Text Text
Publication details: Singapore Prentice Hall 1996
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (2)Call number: 658.80095 CAS 1996, ... Not available: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH: Withdrawn (1).

Basic marketing / William G. Zikmund, and Michael D' Amico. by
  • Zikmund, William G
  • D' Amico, Michael
Material type: Text Text
Publication details: Minneapolis West Publishing Company 1996
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.8 ZIK 1996, ...

Competitive branding : winning in the market place with value-added brands / Torsten H. Nilson. by
  • Nilson
Material type: Text Text
Publication details: New York John Wiley & Sons 1998
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.827 NIL 1998, ...

Marketing management / Geoff Lancester, Lester Massingham. by
  • Lancester
  • Massingham, Lester
Edition: 2nd ed..
Material type: Text Text
Publication details: London McGraw Hill 1998
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.8 LAN 1998, ...

Cases in strategic marketing management : an integrated approach / William J. McDonald. by
  • McDonald, William J
Material type: Text Text
Publication details: New Jersey Prentice Hall 1998
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (2)Call number: 658.8 MCD 1998, ...

How to write a marketing plan / John Westwood. by
  • Westwood
Edition: 2nd ed..
Material type: Text Text
Publication details: London Kogan Page Limited 2000
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (2)Call number: 658.802 WES 2000, ...

Marketing, planning & strategy / Subhash C. Jain. by
  • Jain
Edition: 6th ed..
Material type: Text Text
Publication details: Australia South-Western College Pub. 2000
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.802 JAI 1999, ...

Marketing / Charles W. Lamb, Joseph H. Hair, and, Carl McDaniel. by
  • Lamb, Charles W
  • Hair, Joseph F
  • McDaniel, Carl D
Edition: 5th ed..
Material type: Text Text
Publication details: Australia South-Western College Pub. 2000
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.8 LAM 1999, ...

International marketing : a global perspective / Hans Muhlbacher, Lee Dahringer, Helmuth Leihs. by
  • Muhlbacher
  • Dahringer, Lee
  • Leihs, Helmuth
Edition: 2nd ed..
Material type: Text Text
Publication details: London International Thomson Business Press 1999
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.848 MUH 1999, ...

Essentials of marketing / Charles W. Lamb, Joseph F. Hair, and Carl McDaniel. by
  • Lamb, Charles W
  • Hair, Joseph F
  • McDaniel, Carl D
Material type: Text Text
Publication details: Cincinnati South-Western College Pub. 1999
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (7)Call number: 658.8 LAM 1999, ...

Global and transnational business : strategy and management / George Stonehouse...[et al.]. by
  • Stonehouse, George
Material type: Text Text
Publication details: Chichester John Wiley & Sons, Ltd. 2000
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.4012 GLO 2000, ...

Market-based management : strategies for growing customer value and profitability / Roger J. Best. by
  • Best
Edition: 2nd ed..
Material type: Text Text
Publication details: Upper Saddle River, New Jersey Prentice Hall 2000
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.8 BES 2000, ...

Marketing & accounting [video cassette] : an analysis of poor UK management. by
  • TV Choice Productions
Material type: Text Text
Publication details: London TV Choice Productions 1994
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.802 MAR 1994, ...

Marketing for success : devising marketing strategies for corporate development and growth / Tow Khee Kin. by
  • Tow
Material type: Text Text
Publication details: Petaling Jaya Leeds Publications 2004
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.8 TOW 2004.

Marketing*Wisw : an unconventional approach to strategic marketing for Asia / Sunny T. H. Goh, Khoo Kheng-Hor. by
  • Goh
  • Khoo, Kheng-Hor
Material type: Text Text
Publication details: Petaling Jaya Pearson Malaysia 2003
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.8 GOH 2003.

The streetwise marketer : marketing leadership approaches / John Madsen & Billy Tan. by
  • Madsen
  • Tan, Billy
Material type: Text Text
Publication details: Kuala Lumpur Malaysian Institute of Management 2001
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.8 MAD 2001.

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
  • Kerin
  • Peterson, Robert A
Material type: Text Text
Publication details: Upper Saddle River Pearson Education 2004
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.802 KER 2004.

Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. by
  • Jeannet
  • Hennessey, Hubert D
Edition: 6th ed..
Material type: Text Text
Publication details: Boston Houghton Mifflin 2004
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.84 JEA 2004.

Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy. by
  • Perreault
  • McCarthy, E. Jerome
Edition: 15th ed..
Material type: Text Text
Publication details: Boston McGraw-Hill Irwin 2005
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (4)Call number: 658.8 PER 2005, ...

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