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All consumers are not created equal : the differential marketing strategy for brand loyalty and profits / Garth Hallberg. by
  • Hallberg
Material type: Text Text
Publication details: New York John Wiley & Sons 1995
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.84 HAL 1995.

Marketing strategy : relationships, offerings, timing, and resource allocation / D. Sudharshan. by
  • Sudharshan, Devanthan
Material type: Text Text
Publication details: Englewood Cliff, New Jersey Prentice Hall 1995
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (2)Call number: 658.8 SUD 1995, ...

Marketing management : text and cases / Dauglas J. Dalrymple, Leonard J. Parsons. by
  • Dalrymple
  • Parsons, Leonard J
Edition: 6th ed.
Material type: Text Text
Publication details: New York John Wiley & Sons 1995
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (2)Call number: 658.8 DAL 1995, ...

The buck starts here : profit-based sales & marketing made easy / Mary A. Molloy and Michael K.Molloy. by
  • Molloy, Mary A
  • Molloy, Michael K
Material type: Text Text
Publication details: Cincinnati, Ohio Thomson Executive Press 1995
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.8 MOL 1995.

Advertising and marketing to the new majority / Gail Baker Woods. by
  • Woods
Material type: Text Text
Publication details: Belmont Wadsworth Publishing 1995
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.8348 WOO 1995.

Marketing mistakes / Robert F. Hartley. by
  • Hartley
Material type: Text Text
Publication details: New York Prentice Hall 1995
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.800973 HAR 1995.

Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. by
  • Jeannet
  • Hennessey, Hubert D
Material type: Text Text
Publication details: Boston Houghton Mifflin 1995
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.848 JEA 1995.

Managing company-wide communication / Werner David. by
  • David
Material type: Text Text
Publication details: London Chapman & Hall 1995
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (2)Call number: 658.84 DAV 1995, ...

Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard. by
  • Engel
  • Blackwell, Roger D
  • Miniard, Paul W
Edition: 8th ed..
Material type: Text Text
Publication details: Forth Worth Dryden Press 1995
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.8342 ENG 1995, ...

Marketing and entrepreneurship in SMEs : an innovative approach / David Carson and et.al.. by
  • Carson, David
Material type: Text Text
Publication details: London Prentice Hall 1995
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.8 MAR 1995, ... Not available: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH: Withdrawn (1).

Marketing today / Gordon Oliver. by
  • Oliver, Gordon
Edition: 4th ed.
Material type: Text Text
Publication details: London Prentice Hall 1995
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.8 OLI 1995, ... Not available: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH: Withdrawn (1).

Integrated direct marketing : the cutting-edge strategy for synchronizing advertising, direct mail, telemarketing, and field sales / Ernan Roman. by
  • Roman
Material type: Text Text
Publication details: Illinois NTC Business Books 1995
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.84 ROM 1995, ... Not available: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH: Withdrawn (1).

Selling today : building quality partnership / Gerald L. Manning and Barry L. Reece. by
  • Manning
  • Reece, Barry L
Edition: 6th ed.
Material type: Text Text
Publication details: Englewood Cliffs, New Jersey Prentice Hall 1995
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (5)Call number: 658.85 MAN 1995, ...

Cases in international marketing / Jean-Pierre Jeannet ...[et al.]. by
  • Jeannet, Jean-Pierre
Edition: 2nd ed.
Material type: Text Text
Publication details: New Jersey Prentice Hall 1995
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.848 CAS 1995.

Essentials of personal selling : the new professionalism / Rolph Anderson. by
  • Anderson
Material type: Text Text
Publication details: New Jersey Prentice Hall 1995
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.85 AND 1995.

Public relations for hospitality managers : communicating for greater profits / Albert E. Kudrle, Melvin Sandler. by
  • Kudrle
  • Sandler, Melvin
Material type: Text Text
Publication details: New York John Wiley & Sons 1995
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (2)Call number: 659.2964794 KUD 1995, ...

Targeted selling : change your behavior and get that sale / Mike Godfrey. by
  • Godfrey
Material type: Text Text
Publication details: Sydney Prentice Hall 1995
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (2)Call number: 658.85 GOD 1995, ...

Writing high-tech copy that sells / Janice M. King. by
  • King
Material type: Text Text
Publication details: New York John Wiley & Sons 1995
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 659.132 KIN 1995.

Engineering economy applying theory to practice / Ted G. Eschenbach. by
  • Eschenbach
Material type: Text Text
Publication details: Chicago Irwin 1995
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (2)Call number: 658.15 ESC 1995, ...

Engineering economy / Leland T. Blank and Anthony J. Tarquin. by
  • Blank
  • Tarquin, Anthony J
Series: McGraw Hill series in industrial engineering and management science
Edition: 4th ed..
Material type: Text Text
Publication details: Chicago Irwin 1995
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.152 BLA 1998.

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