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Marketing management and information technology / Keith Fletcher. by
  • Fletcher
Material type: Text Text
Publication details: London Prentice Hall 1993
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (2)Call number: 658.83 FLE 1995, ...

Marketing research / Alvin C. Burns, Ronald F. Bush. by
  • Burns
  • Bush, Ronald F
Material type: Text Text
Publication details: New Jersey Prentice Hall 1995
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (2)Call number: 658.83 BUR 1995, ...

Customer service : a practical approach / Elaine K. Harris. by
  • Harris
Material type: Text Text
Publication details: New Jersey Prentice Hall 1996
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.812 HAR 1996, ...

Customer-focused quality : what to do on Monday morning / Tom Hinton, Wini Schaeffer. by
  • Hinton
  • Schaeffer, Wini
Material type: Text Text
Publication details: New Jersey Prentice Hall 1994
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.812 HIN 1994.

The do-it-yourself business promotions kit / Jack Griffin. by
  • Griffin
Material type: Text Text
Publication details: Englewood Cliffs, New Jersey Prentice Hall 1995
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.82 GRI 1995, ...

Principles of global marketing / Warren J. Keegan, Mark C. Green. by
  • Keegan
  • Green, Mark C
Material type: Text Text
Publication details: New Jersey Prentice Hall 1997
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.848 KEE 1997, ... Not available: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH: Withdrawn (2).

The essence of international marketing / Stanley J. Paliwoda. by
  • Paliwoda
Series: The Essence of management series
Material type: Text Text
Publication details: New York Prentice Hall 1994
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (2)Call number: 658.848 PAL 1994, ...

International marketing : analysis and strategy / ISak Onkvisit and John J. Shaw. by
  • Onkvisit
  • Shaw, John
Edition: 3rd.ed.
Material type: Text Text
Publication details: Upper Saddle River, New Jersey Prentice Hall 1997
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (2)Call number: 658.848 ONK 1997, ...

Principles of marketing / Philip Kotler and Gary Armstrong. by
  • Kotler, Philip
  • Armstrong, Gary
Edition: 7th ed..
Material type: Text Text
Publication details: New Jersey Prentice Hall 1996
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (4)Call number: 658.8 KOT 1996, ... Not available: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH: Withdrawn (1).

Marketing strategy : relationships, offerings, timing, and resource allocation / D. Sudharshan. by
  • Sudharshan, Devanthan
Material type: Text Text
Publication details: Englewood Cliff, New Jersey Prentice Hall 1995
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (2)Call number: 658.8 SUD 1995, ...

The essence of marketing / Simon Majaro. by
  • Majaro, Simon
Material type: Text Text
Publication details: New York Prentice Hall 1993
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.8 MAJ 1993, ...

Brandmaps : the competitive marketing strategy game / Randall G. Chapman. by
  • Chapman
Edition: 4th ed.
Material type: Text Text
Publication details: New Jersey Prentice Hall 1997
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.800285 CHA 1997.

European casebook on principles of marketing / edited by Jim Saker and Gareth Smith. by
  • Saker, Jim
  • Smith, Gareth
Series: European casebook series in management
Material type: Text Text
Publication details: London Prentice Hall 1997
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.80094 EUR 1997, ... Not available: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH: Withdrawn (1).

Marketing mistakes / Robert F. Hartley. by
  • Hartley
Material type: Text Text
Publication details: New York Prentice Hall 1995
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.800973 HAR 1995.

Strategy and process in marketing / John A. Murray and Aidan O'Driscoll. by
  • Murray
  • O'Driscoll, Aidan
Material type: Text Text
Publication details: London Prentice Hall c1996
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.802 MUR 1996, ...

Marketing and entrepreneurship in SMEs : an innovative approach / David Carson and et.al.. by
  • Carson, David
Material type: Text Text
Publication details: London Prentice Hall 1995
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.8 MAR 1995, ... Not available: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH: Withdrawn (1).

Marketing today / Gordon Oliver. by
  • Oliver, Gordon
Edition: 4th ed.
Material type: Text Text
Publication details: London Prentice Hall 1995
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.8 OLI 1995, ... Not available: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH: Withdrawn (1).

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
  • Kerin
  • Peterson, Robert A
Edition: 8th ed..
Material type: Text Text
Publication details: New Jersey Prentice Hall 1998
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.802 KER 1998, ... Not available: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH: Withdrawn (2).

Zero resistance selling / Maxwell Maltz; with Dan S. Kennedy...[et al.]. by
  • Maltz
  • Kennedy, Dan S
Material type: Text Text
Publication details: New Jersey Prentice Hall 1998
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (2)Call number: 658.85 MAL 1998, ...

Personal selling : a relationship approach / Ronald B. Marks. by
  • Marks
Edition: 6th ed..
Material type: Text Text
Publication details: Upper Saddle River, N.J. Prentice Hall 1997
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (4)Call number: 658.85 MAR 1997, ... Not available: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH: Withdrawn (2).

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