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Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larreche. by
  • Walker, Orville C
  • Boyd, Harper W
  • Larreche, Jean-Claude
Edition: 3rd ed..
Material type: Text Text
Publication details: Boston Irwin / McGraw Hill 1999
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.802 WAL 1999, ... Not available: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH: Withdrawn (2).

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Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr.. by
  • Mullins, John W. (John Walker)
  • Walker, Orville C
Edition: 7th ed..
Material type: Text Text
Publication details: Boston McGraw-Hill Irwin c2010
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.8 MUL 2010.

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Sales force management / Gilbert A. Churchill, Jr., Neil M. Ford, Orville C. Walker, Jr. by
  • Churchill, Gilbert A
  • Ford, Neil M
  • Walker, Orville C
Series: The Irwin series in marketing
Edition: 10th ed..
Material type: Text Text
Publication details: New York McGraw Hill-Irwin c2011
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.8101 CHU 2011, ...

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