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Branding, packaging and labeling; published by DE Visuals. by
  • DE Visuals
Material type: Text Text
Publication details: Geneva International Organization for Standardization 2003
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: FIC PAP 2003 .

Best practice cases in branding : lessons from the worlds strongest brands / Kevin Lane Keller. by
  • Keller
Edition: 3rd ed..
Material type: Text Text
Publication details: Upper Saddle River Prentice Hall 2008
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.827 KEL 2008.

Designing brand identity : a complete guide to creating, building and maintaining strong brands / Alina Wheeler. by
  • Wheeler
Edition: 2nd ed..
Material type: Text Text
Publication details: Hoboken John Wiley 2006
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.827 WHE 2006.

Personality not included : why companies lose their authenticity--and how great brands get it back / Rohit Bhargava. by
  • Bhargava
Material type: Text Text
Publication details: New York McGraw-Hill 2008
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.8 BHA 2008.

The branding of MTV : will internet kill the video star? / Paul Temporal. by
  • Temporal
Material type: Text Text
Publication details: Singapore John Wiley & sons (Asia) 2008
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 791.45 TEM 2008.

Principles of advertising & IMC / Tom Duncan. by
  • Duncan, Tom (Thomas R.)
Series: The McGraw-Hill/Irwin series in marketing
Edition: 2nd ed..
Material type: Text Text
Publication details: Chicago McGraw-Hill/Irwin c2005
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (2)Call number: 658.827 DUN 2005, ...

Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader / Suzanne Bates. by
  • Bates, Suzanne
Material type: Text Text
Publication details: New York McGraw-Hill c2012
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.4092 BAT 2012.

Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. by
  • O'Guinn, Thomas C
  • Allen, Chris T
  • Semenik, Richard J
Edition: 6th ed..
Material type: Text Text
Publication details: Mason South-Western c2012
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 659.1 OGU 2012.

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