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Services marketing / David L. Kurtz, Kenneth E. Clow. by
  • KurtzDavid L
  • Clow, Kenneth E
Material type: Text Text
Publication details: New York John Wiley & Sons 1998
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.8 KUR 1998, ...

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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by
  • Clow, Kenneth E
  • Baack, Donald
Edition: 5th ed..
Material type: Text Text
Publication details: England Pearson Education Ltd c2012
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 659.1 CLO 2012.

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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by
  • Clow, Kenneth E
  • Baack, Donald
Edition: 6th ed.
Material type: Text Text
Publication details: Boston Pearson c2014
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 659.1 CLO 2014, ... Not available: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH: Withdrawn (2).

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