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Marketing / Warren J. Keegan, Sandra E. Moriarty, Thomas R. Duncan. by
  • Keegan, Warren J
  • Duncan, Thomas R
  • Moriarty, Sandra E
Edition: 2nd ed..
Material type: Text Text
Publication details: New Jersey Prentice Hall 1995
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (2)Call number: 658.8 KEE 1995, ...

Marketing plans that work : targeting growth and profitability / Malcolm McDonald and Warren J. Keegan. by
  • McDonald
  • Keegan, Warren J
Material type: Text Text
Publication details: Boston Butterworth-Heinemann 1997
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (2)Call number: 658.802 MCD 1997, ...

Advertising, promotion and supplemental aspects of integrated communications / Terence A. Shimp. by
  • Shimp
  • Keegan, Warren J
Edition: 4th ed..
Material type: Text Text
Publication details: Fort Worth Dryden Press 1997
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 659.132 SHI 1997, ...

Global marketing : Warren J. Keegan, Mark C. Green. by
  • Keegan, Warren J
  • Mark C. Green
Edition: 6th ed..
Material type: Text Text
Publication details: New Jersey Prentice Hall 2011
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (2)Call number: 658.84 KEE 2011, ...

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