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Advertising, promotion and supplemental aspects of integrated communications / Terence A. Shimp. by
  • Shimp
  • Keegan, Warren J
Edition: 4th ed..
Material type: Text Text
Publication details: Fort Worth Dryden Press 1997
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 659.132 SHI 1997, ...

Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp.. by
  • Shimp, Terence A
Edition: 8th ed..
Material type: Text Text
Publication details: Mason, Ohio South-Western Cengage Learning c2010
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (2)Call number: 659.1 SHI 2010, ...

Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews. by
  • Shimp, Terence A
  • Andrews, J. Craig
Edition: 9th ed.
Material type: Text Text
Publication details: Mason, Ohio South-Western Cengage Learning 2013
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 659.1 SHI 2013, ...

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