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Branding, packaging and labeling; published by DE Visuals. by
  • DE Visuals
Material type: Text Text
Publication details: Geneva International Organization for Standardization 2003
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: FIC PAP 2003 .

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Best practice cases in branding : lessons from the worlds strongest brands / Kevin Lane Keller. by
  • Keller
Edition: 3rd ed..
Material type: Text Text
Publication details: Upper Saddle River Prentice Hall 2008
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.827 KEL 2008.

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Personality not included : why companies lose their authenticity--and how great brands get it back / Rohit Bhargava. by
  • Bhargava
Material type: Text Text
Publication details: New York McGraw-Hill 2008
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.8 BHA 2008.

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