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Personality not included : why companies lose their authenticity--and how great brands get it back / Rohit Bhargava.

By: Material type: TextTextPublication details: New York McGraw-Hill 2008.Description: xiv, 300p. ill. 22cmISBN:
  • 9780071545211
Subject(s): DDC classification:
  • 658.8 BHA 2008
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book-GN Book-GN PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH 658.8 BHA 2008 (Browse shelf(Opens below)) 45429 Available 0000048136

Includes bibliographical references and index

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