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Marketing planning & strategy / Subhash C. Jain. by
  • Jain
Edition: 5th ed..
Material type: Text Text
Publication details: Cincinnati, Ohio South-Western College Pub. 1997
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.802 JAI 1997.

Global marketing management / Masaaki Kotabe, Kristiaan Helsen. by
  • Kotabe
  • Helsen, Kristiaan
Material type: Text Text
Publication details: New York John Wiley & Sons 1998
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.848 KOT 1998.

The Marketing mix in action [video cassette] / produced by TV Choice Productions. by
  • TV Choice Productions
Material type: Text Text
Publication details: London TV Choice Productions 1995
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.8 MAR 1995.

No-nonsense marketing : 101 practical ways to win and keep customers / Victor H. Prushan. by
  • Prushan, Victor H
Material type: Text Text
Publication details: New York John Wiley & Sons 1997
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.8 PRU 1997, ...

Essentials of marketing management / Geoff Lancaster and Lester Massingham. by
  • Lancaster, Geoffrey, 1938-
  • Massingham, Lester
Material type: Text Text
Publication details: London ;New York Routledge 2011
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.8 LAN 2011 .

Global marketing management / Warren J. Keegan. by
  • Keegan
Edition: 6th ed..
Material type: Text Text
Publication details: New Jersey Prentice Hall 1999
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.848 KEE 1999, ...

International marketing / Vern Terpstra, Ravi Sarathy.. by
  • Terpstra
  • Sarathy, Ravi
Edition: 7th ed..
Material type: Text Text
Publication details: Fort Worth The Dryden Press 1997
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.848 TER 1997, ...

Total quality in marketing / William C. Johnson and Richard J. Chvala. by
  • Johnson
  • Chvala, Richard J
Material type: Text Text
Publication details: Delray Beach, Florida St. Lucie Press 1996
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.8 JOH 1996, ...

The marketing plan / William A. Cohen. by
  • Cohen
Edition: 2nd ed..
Material type: Text Text
Publication details: New York John Wiley & Sons 1998
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.802 COH 1998.

Principles of marketing : a global perspective / Richard J. Semenik and Gary J. Bamossy. by
  • Semenik
  • Bamossy, Gary J
Edition: 2nd ed..
Material type: Text Text
Publication details: Cincinnatti, Ohio South-Western College Publishing 1995
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (2)Call number: 658.8 SEM 1995, ...

The buck starts here : profit-based sales & marketing made easy / Mary A. Molloy and Michael K.Molloy. by
  • Molloy, Mary A
  • Molloy, Michael K
Material type: Text Text
Publication details: Cincinnati, Ohio Thomson Executive Press 1995
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.8 MOL 1995.

Marketing management : text and cases / Dauglas J. Dalrymple, Leonard J. Parsons. by
  • Dalrymple
  • Parsons, Leonard J
Edition: 6th ed.
Material type: Text Text
Publication details: New York John Wiley & Sons 1995
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (2)Call number: 658.8 DAL 1995, ...

Marketing strategy : relationships, offerings, timing, and resource allocation / D. Sudharshan. by
  • Sudharshan, Devanthan
Material type: Text Text
Publication details: Englewood Cliff, New Jersey Prentice Hall 1995
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (2)Call number: 658.8 SUD 1995, ...

International marketing : analysis and strategy / ISak Onkvisit and John J. Shaw. by
  • Onkvisit
  • Shaw, John
Edition: 3rd.ed.
Material type: Text Text
Publication details: Upper Saddle River, New Jersey Prentice Hall 1997
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (2)Call number: 658.848 ONK 1997, ...

The essence of international marketing / Stanley J. Paliwoda. by
  • Paliwoda
Series: The Essence of management series
Material type: Text Text
Publication details: New York Prentice Hall 1994
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (2)Call number: 658.848 PAL 1994, ...

Principles of global marketing / Warren J. Keegan, Mark C. Green. by
  • Keegan
  • Green, Mark C
Material type: Text Text
Publication details: New Jersey Prentice Hall 1997
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.848 KEE 1997, ... Not available: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH: Withdrawn (2).

Marketing-driven management : using the new marketing concept to create a customer-oriented company / Frederick E. Webster. by
  • Webster
Material type: Text Text
Publication details: New York John Wiley & Sons 1994
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.812 WEB 1994.

Marketing management and information technology / Keith Fletcher. by
  • Fletcher
Material type: Text Text
Publication details: London Prentice Hall 1993
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (2)Call number: 658.83 FLE 1995, ...

Managing customer value : creating quality and service that customers can see / Bradley T. Gale and Robert Chapman Wood. by
  • Gale
  • Wood, Robert Chapman
Material type: Text Text
Publication details: New York The Free Press 1994
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.812 GAL 1994.

Marketing management : providing, communicating and delivering value / Frank Bradley. by
  • Bradley
Material type: Text Text
Publication details: London Prentice Hall 1995
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (2)Call number: 658.8 BRA 1995, ...

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