000 00523nam a2200205#a 4500
001 0000004427
008 211117s2020||||xx |||||||||||||| ||und||
020 _a0471180335
082 _a658.802 COH 1998
100 _aCohen
245 4 _aThe marketing plan
_c/ William A. Cohen.
250 _a2nd ed..
260 _aNew York
_bJohn Wiley & Sons
_c1998.
300 _ax, 341p.
_bill.
_c28cm
365 _cMYR
500 _aIncludes indexes
650 _aMarketing
_xManagement
942 _cBK-GN
999 _c12570
_d12570