| 000 | 00652nam a2200217#a 4500 | ||
|---|---|---|---|
| 001 | 0000004513 | ||
| 008 | 211117s2020||||xx |||||||||||||| ||und|| | ||
| 020 | _a0137222998 | ||
| 082 | _a658.848 KEE 1997 | ||
| 100 | _aKeegan | ||
| 245 | 0 |
_aPrinciples of global marketing _c/ Warren J. Keegan, Mark C. Green. |
|
| 260 |
_aNew Jersey _bPrentice Hall _c1997. |
||
| 300 |
_axxi, 421p. _bill. _c27cm |
||
| 365 | _cMYR | ||
| 504 | _aIncludes bibliographical references and index | ||
| 650 |
_aExport marketing _xManagement |
||
| 650 |
_aExport marketing _xManagement _xCase studies |
||
| 700 | _aGreen, Mark C. | ||
| 942 | _cBK-GN | ||
| 999 |
_c12822 _d12822 |
||