000 00564nam a2200193#a 4500
001 0000004542
008 211117s2020||||xx |||||||||||||| ||und||
020 _a0471133590
082 _a658.84 SHA 1996
100 _aShaver
245 4 _aThe next step in database marketing : consumer guided marketing
_c/ Dick Shaver.
260 _aNew York
_bJohn Wiley & Sons
_c1996.
300 _axiv, 482p.
_bill.
_c24cm
365 _cMYR
500 _aIncludes bibliographical references and index
650 _aDirect marketing
942 _cBK-GN
999 _c12909
_d12909