000 00632nam a2200193#a 4500
001 0000004559
008 211117s2020||||xx |||||||||||||| ||und||
020 _a0844233498
082 _a658.84 ROM 1995
100 _aRoman
245 0 _aIntegrated direct marketing : the cutting-edge strategy for synchronizing advertising, direct mail, telemarketing, and field sales
_c/ Ernan Roman.
260 _aIllinois
_bNTC Business Books
_c1995.
300 _axiii, 223p.
_bill.
_c23cm
365 _cMYR
504 _aIncludes bibliographical references and index
650 _aDirect marketing
942 _cBK-GN
999 _c12960
_d12960