| 000 | 00722nam a2200241#a 4500 | ||
|---|---|---|---|
| 001 | 0000004581 | ||
| 008 | 211117s2020||||xx |||||||||||||| ||und|| | ||
| 020 | _a0471139106 | ||
| 082 | _a658.87 ZIC 1997 | ||
| 100 | _aZiccardi | ||
| 245 | 0 |
_aMasterMinding the store : advertising, sales promotion and the new marketing reality _c/ Donald Ziccardi with David Moin. |
|
| 260 |
_aNew York _bJohn Wiley & Sons _c1997. |
||
| 300 |
_axxii, 310p. _bill. _c24cm |
||
| 365 | _cMYR | ||
| 490 | _aNational Retail Federation series | ||
| 500 | _aIncludes index | ||
| 650 | _aAdvertising | ||
| 650 |
_aRetail trade _xMarketing |
||
| 650 | _aSales promotion | ||
| 700 | _aMoin, David | ||
| 942 | _cBK-GN | ||
| 999 |
_c13026 _d13026 |
||