| 000 | 00537nam a2200193#a 4500 | ||
|---|---|---|---|
| 001 | 0000004587 | ||
| 008 | 211117s2020||||xx |||||||||||||| ||und|| | ||
| 020 | _a0030767520 | ||
| 082 | _a659.1 ADV 1994 | ||
| 245 | 0 |
_aAdvertising : its role in modern marketing _c/ Dean M. Krugman...[et al.]. |
|
| 250 | _a8th ed.. | ||
| 260 |
_aFort Worth _bThe Dryden Press _c1994. |
||
| 300 |
_axxv, 617p. _bill. (some col.) _c29cm |
||
| 365 | _cMYR | ||
| 650 | _aAdvertising | ||
| 700 | _aKrugman, Dean M. | ||
| 942 | _cBK-GN | ||
| 999 |
_c13044 _d13044 |
||