| 000 | 00594nam a2200217#a 4500 | ||
|---|---|---|---|
| 001 | 0000005727 | ||
| 008 | 211117s2020||||xx |||||||||||||| ||und|| | ||
| 020 | _a0471170682 | ||
| 082 | _a658.83 KUM 1999 | ||
| 100 | _aKumar | ||
| 245 | 0 |
_aEssentials of marketing research _c/ V. Kumar, David A. Aaker, George S. Day. |
|
| 260 |
_aNew York _bJohn Wiley & Sons _c1999. |
||
| 300 |
_axvi, 623p. _bill. _c26cm |
||
| 365 | _cMYR | ||
| 500 | _aIncludes index | ||
| 650 | _aMarketing research | ||
| 700 | _aAaker, David A. | ||
| 700 | _aDay, George S. | ||
| 942 | _cBK-GN | ||
| 999 |
_c16395 _d16395 |
||