| 000 | 00630nam a2200217#a 4500 | ||
|---|---|---|---|
| 001 | 0000006817 | ||
| 008 | 211117s2020||||xx |||||||||||||| ||und|| | ||
| 020 |
_a0256182574 _q(pbk.) |
||
| 082 | _a659.1 ARE 1996 | ||
| 100 | _aArens | ||
| 245 | 0 |
_aContemporary advertising _c/ William F. Arens; with the editorial collaboration of Jack J. Whidden. |
|
| 250 | _a6th. ed.. | ||
| 260 |
_aChicago _bIrwin _c1996. |
||
| 300 |
_axxxi, v.p. _bill. _c28cm |
||
| 365 | _cMYR | ||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | _aAdvertising | ||
| 700 | _aWhidden, Jack J. | ||
| 942 | _cBK-GN | ||
| 999 |
_c19503 _d19503 |
||