| 000 | 00596nam a2200217#a 4500 | ||
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| 001 | 0000006839 | ||
| 008 | 211117s2020||||xx |||||||||||||| ||und|| | ||
| 020 |
_a0256214387 _q(pbk.) |
||
| 082 | _a658.802 CRA 1997 | ||
| 100 | _aCravens, David W. | ||
| 245 | 0 |
_aStrategic marketing _c/ David W. Cravens. |
|
| 250 | _a5th. ed.. | ||
| 260 |
_aChicago _bIrwin _c1997. |
||
| 300 |
_axviii, 670p _bill _c27cm |
||
| 365 | _cMYR | ||
| 650 |
_aMarketing _xDecision making |
||
| 650 |
_aMarketing _xManagement |
||
| 650 |
_aMarketing _xManagement _xCase studies |
||
| 942 | _cBK-GN | ||
| 999 |
_c19569 _d19569 |
||