000 00601nam a2200217#a 4500
001 0000006898
008 211117s2020||||xx |||||||||||||| ||und||
020 _a007134795X
082 _a658.827 KNA 2000
100 _aKnapp
245 4 _aThe brandmindset
_c/ Duane E. Knapp.
260 _aNew York
_bMcGraw Hill
_c2000.
300 _axxiii, 277p.
_bill.
_c23cm
365 _cMYR
504 _aIncludes bibliographical references and index
650 _aBrand name products
650 _aBrand name products
_xMarketing
650 _aProduct management
942 _cBK-GN
999 _c19743
_d19743