| 000 | 00723nam a2200229#a 4500 | ||
|---|---|---|---|
| 001 | 0000006957 | ||
| 008 | 211117s2020||||xx |||||||||||||| ||und|| | ||
| 020 |
_a0256261180 _q(pbk.) |
||
| 082 | _a658.802 WAL 1999 | ||
| 100 | _aWalker, Orville C. | ||
| 245 | 0 |
_aMarketing strategy : planning and implementation _c/ Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larreche. |
|
| 250 | _a3rd ed.. | ||
| 260 |
_aBoston _bIrwin / McGraw Hill _c1999. |
||
| 300 |
_axxiii, 393p.lbill. _c25cm |
||
| 365 | _cMYR | ||
| 504 | _aIncludes bibliographical references and index | ||
| 650 |
_aMarketing _xManagement |
||
| 700 | _aBoyd, Harper W. | ||
| 700 | _aLarreche, Jean-Claude | ||
| 942 | _cBK-GN | ||
| 999 |
_c19920 _d19920 |
||