| 000 | 00610nam a2200205#a 4500 | ||
|---|---|---|---|
| 001 | 0000006962 | ||
| 008 | 211117s2020||||xx |||||||||||||| ||und|| | ||
| 020 |
_a0256262535 _q(pbk.) |
||
| 082 | _a659.1 ARE 1999 | ||
| 100 | _aArens | ||
| 245 | 0 |
_aContemporary advertising _c/ William F. Arens; with the editorial collaboration of Jack J. Whidden. |
|
| 250 | _a7th. ed.. | ||
| 260 |
_aBoston _bIrwin _c1999. |
||
| 300 |
_axxxii, 533p. _bill. (some col.) _c27cm |
||
| 365 | _cMYR | ||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | _aAdvertising | ||
| 942 | _cBK-GN | ||
| 999 |
_c19935 _d19935 |
||