000 | 00683nam a2200229#a 4500 | ||
---|---|---|---|
001 | 0000006966 | ||
008 | 211117s2020||||xx |||||||||||||| ||und|| | ||
020 | _a0135978815 | ||
082 | _a659.1 WEL 1998 | ||
100 | _aWells | ||
245 | 0 |
_aAdvertising : principles & practice _c/ William Wells, John Burnett, Sandra Moriarty. |
|
250 | _a4th ed.. | ||
260 |
_aUpper Saddle River, New Jersey _bPrentice-Hall _c1998. |
||
300 |
_axxi, 731p. _bill. (some col.) _c28cm |
||
365 | _cMYR | ||
504 | _aIncludes bibliographical references and index | ||
650 | _aAdvertising | ||
700 | _aBurnett, John | ||
700 | _aMoriarty, Sandra E. | ||
942 | _cBK-GN | ||
999 |
_c19947 _d19947 |