000 00683nam a2200229#a 4500
001 0000006966
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020 _a0135978815
082 _a659.1 WEL 1998
100 _aWells
245 0 _aAdvertising : principles & practice
_c/ William Wells, John Burnett, Sandra Moriarty.
250 _a4th ed..
260 _aUpper Saddle River, New Jersey
_bPrentice-Hall
_c1998.
300 _axxi, 731p.
_bill. (some col.)
_c28cm
365 _cMYR
504 _aIncludes bibliographical references and index
650 _aAdvertising
700 _aBurnett, John
700 _aMoriarty, Sandra E.
942 _cBK-GN
999 _c19947
_d19947