000 00649nam a2200205#a 4500
001 0000007358
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020 _a0471984574
_q(pbk.)
082 _a658.827 NIL 1998
100 _aNilson
245 0 _aCompetitive branding : winning in the market place with value-added brands
_c/ Torsten H. Nilson.
260 _aNew York
_bJohn Wiley & Sons
_c1998.
300 _aix, 235ms.
_c23cm
365 _cMYR
500 _aIncludes bibliographical references and index
650 _aBrand name products
_xMarketing
_xManagement.
650 _aMarketing
_xManagement
942 _cBK-GN
999 _c21042
_d21042