| 000 | 00763nam a2200217#a 4500 | ||
|---|---|---|---|
| 001 | 0000007798 | ||
| 008 | 211117s2020||||xx |||||||||||||| ||und|| | ||
| 020 |
_a0023794240 _q(pbk.) |
||
| 082 | _a658.8 MCD 1998 | ||
| 100 | _aMcDonald, William J. | ||
| 245 | 0 |
_aCases in strategic marketing management : an integrated approach _c/ William J. McDonald. |
|
| 260 |
_aNew Jersey _bPrentice Hall _c1998. |
||
| 300 |
_aviii, 352p. _bill. _c23cm |
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| 365 | _cMYR | ||
| 504 | _aIncludes bibliographical references and index | ||
| 650 |
_aMarketing _xDecision making _xCase studies |
||
| 650 |
_aMarketing _xDecision making _xComputer programs |
||
| 650 |
_aMarketing _xManagement _xCase studies |
||
| 650 |
_aMarketing _xManagement _xComputer programs |
||
| 942 | _cBK-GN | ||
| 999 |
_c22302 _d22302 |
||