| 000 | 01284nam a2200265#a 4500 | ||
|---|---|---|---|
| 001 | 0000011710 | ||
| 008 | 211117s2020||||xx |||||||||||||| ||und|| | ||
| 020 | _a0761972722 | ||
| 082 | _a658.83 IMM 2002 | ||
| 100 | _aImms | ||
| 245 | 0 |
_aQualitive market research _c/ Mike Imms and Gill Ereaut. |
|
| 260 |
_aLondon _bSage _c2002. |
||
| 300 |
_axv, 136p. _bill. _c24cm |
||
| 365 | _cMYR | ||
| 490 | _aQualitative market research (QMR) | ||
| 500 | _a1 - An introduction to qualitive market research 2 - Interviewing groups and individuals in qualitative market research Joanna Chrzanowska 3 - Methods beyond interviewing in qualitative market research Philly Desai 4 - Analysis and interpretation in Qualitative Market Rwsearch Gill Ereaut 5 - Developing brands with Qualitative Market Research Jon Chandler and Moke Owen 6 - Developing advertising with Qualitative Market Research Judith Wardle | ||
| 500 | _aIncludes index p.(133) - 136 | ||
| 500 | _aThe seven volumes of Qualitative Market Research : principle and practice provide complete coverage of qualitative market research practice. | ||
| 650 | _aMarketing research | ||
| 650 |
_aMarketing research _xMethodology |
||
| 650 | _aQualitative research | ||
| 700 | _aEreaut, Gill | ||
| 942 | _cBK-GN | ||
| 999 |
_c33072 _d33072 |
||