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020 _a061853203X
082 _a658.8 MAR 2006
245 0 _aMarketing : concepts and strategies
_c/ Sally Dibb ... [et al.].
250 _a5th European ed.
260 _aBoston
_bHoughton Mifflin
_c2006.
300 _axviii, 878p.
_bcol., ill.
_c26cm
365 _cMYR
500 _aPrevious ed.: 2001
504 _aIncludes bibliographical references and index
650 _aMarketing
942 _cBK-GN
999 _c37929
_d37929