000 00648nam a2200217#a 4500
001 0000016050
008 211117s2020||||xx |||||||||||||| ||und||
020 _a027369510X
082 _a001.4 MCG 2005
100 _aMcGivern
245 4 _aThe practice of market and social research : an introduction
_c/ Yvonne McGivern.
250 _a2nd ed..
260 _aNew York
_bFinancial Times Prentice Hall
_c2005.
300 _axx, 553p.
_bill
_c24cm
365 _cMYR
500 _aIncludes index p.542 - 553
650 _aMarketing research
_xMethodology
650 _aSocial sciences
_xResearch
_xMethodology
942 _cBK-GN
999 _c45823
_d45823