000 00568nam a2200217#a 4500
001 0000017211
008 211117s2020||||xx |||||||||||||| ||und||
020 _a0077107942
082 _a658.502 PAL 2005
100 _aPalmer
245 0 _aPrinciples of services marketing
_c/ Adrian Palmer.
250 _a4th ed..
260 _aLondon
_bMcGraw-Hill
_c2005.
300 _axi, 575p.
_bill.
_c25cm
365 _cMYR
500 _aIncludes index p.553 - 575
650 _aMarketing
650 _aService industries
_xMarketing
942 _cBK-GN
999 _c49276
_d49276