| 000 | 00684nam a2200217#a 4500 | ||
|---|---|---|---|
| 001 | 0000017346 | ||
| 008 | 211117s2020||||xx |||||||||||||| ||und|| | ||
| 020 | _a9780073529806 | ||
| 082 | _a658.8 PER 2008 | ||
| 100 | _aPerreault | ||
| 245 | 0 |
_aBasic marketing : a marketing strategy planning approach _c/ William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. |
|
| 250 | _a16th ed.. | ||
| 260 |
_aBoston _bMcGraw-Hill/Irwin _c2008. |
||
| 300 |
_a1v. (in various pagings) _bcol., ill. _c29cm + 1 CD-ROM (4 3/4in.) |
||
| 365 | _cMYR | ||
| 650 |
_aMarketing _xManagement |
||
| 700 | _aCannon, Joseph P. | ||
| 700 | _aMcCarthy, E. Jerome | ||
| 942 | _cBK-GN | ||
| 999 |
_c49624 _d49624 |
||