| 000 | 00580nam a2200205#a 4500 | ||
|---|---|---|---|
| 001 | 0000017619 | ||
| 008 | 211117s2020||||xx |||||||||||||| ||und|| | ||
| 020 | _a0073136662 | ||
| 082 | _a659.1 ARE 2007 | ||
| 100 | _aArens, William F. | ||
| 245 | 0 |
_aEssentials of contemporary advertising _c/ William F. Arens, David H. Schaefer. |
|
| 260 |
_aNew York _bMcGraw-Hill _c2007. |
||
| 300 |
_axxviii, 558p _bill. col _c28cm |
||
| 365 | _cMYR | ||
| 500 | _aIncludes index p.529 - 558 | ||
| 650 | _aAdvertising | ||
| 700 | _aSchaefer, David H. | ||
| 942 | _cBK-GN | ||
| 999 |
_c50431 _d50431 |
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