| 000 | 00701nam a2200241#a 4500 | ||
|---|---|---|---|
| 001 | 0000017885 | ||
| 008 | 211117s2020||||xx |||||||||||||| ||und|| | ||
| 020 | _a0072961945 | ||
| 082 | _a658.8 ZEI 2006 | ||
| 100 | _aZeithaml | ||
| 245 | 0 |
_aServices marketing : integrating customer focus across the firm _c/ Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. |
|
| 250 | _a4th ed.. | ||
| 260 |
_aBoston _bMcGraw-Hill _c2006. |
||
| 300 |
_axxvii, 708p. _bill. _c26cm |
||
| 365 | _cMYR | ||
| 650 | _aCustomer services | ||
| 650 | _aMarketing | ||
| 650 |
_aService industries _xMarketing |
||
| 700 | _aBitner, Mary Jo | ||
| 700 | _aGremler, Dwayne D. | ||
| 942 | _cBK-GN | ||
| 999 |
_c51217 _d51217 |
||