| 000 | 00644nam a2200217#a 4500 | ||
|---|---|---|---|
| 001 | 0000018497 | ||
| 008 | 211117s2020||||xx |||||||||||||| ||und|| | ||
| 020 | _a0749442654 | ||
| 082 | _a658.802 SMI 2004 | ||
| 100 | _aSmith | ||
| 245 | 0 |
_aMarketing communications : an integrated approach _c/ P. R. Smith & Jonathan Taylor. |
|
| 250 | _a4th ed.. | ||
| 260 |
_aLondon _bKogan Page _c2004. |
||
| 300 |
_axvi, 696p., [16]p. of plates _bill.(some col.), facsims. _c25cm |
||
| 365 | _cMYR | ||
| 500 | _aIncludes index p.687 - 696 | ||
| 650 | _aCommunication in marketing | ||
| 700 | _aTaylor, Jonathan | ||
| 942 | _cBK-GN | ||
| 999 |
_c53038 _d53038 |
||