| 000 | 00685nam a2200229#a 4500 | ||
|---|---|---|---|
| 001 | 0000018622 | ||
| 008 | 211117s2020||||xx |||||||||||||| ||und|| | ||
| 020 | _a0131875523 | ||
| 082 | _a658.8 LOV 2007 | ||
| 100 | _aLovelock, Christopher H. | ||
| 245 | 0 |
_aServices marketing : people, technology, strategy _c/ Christopher Lovelock, Jochen Wirtz. |
|
| 250 | _a6th ed.. | ||
| 260 |
_aHarlow _bFT Prentice Hall _c2006. |
||
| 300 |
_axx, 648p. _bill. _c29cm |
||
| 365 | _cMYR | ||
| 500 | _aIncludes bibliographical references and index | ||
| 650 |
_aMarketing _xManagement |
||
| 650 |
_aProfessions _xMarketing |
||
| 700 | _aWirtz, Jochen | ||
| 942 | _cBK-GN | ||
| 999 |
_c53410 _d53410 |
||