| 000 | 00624nam a2200205#a 4500 | ||
|---|---|---|---|
| 001 | 0000020224 | ||
| 008 | 211117s2020||||xx |||||||||||||| ||und|| | ||
| 020 | _a978352750820 | ||
| 082 | _a658.827 RIE 2007 | ||
| 100 | _aRiesenbeck | ||
| 245 | 0 |
_aPower brand : measuring, making and managing brand success _c/ Hajo Riesenbeck and Jesko Perry. |
|
| 260 |
_aWeinheim _bWiley-VCH Verlag GmbH & Co. _c2007. |
||
| 300 |
_axii, 274p. _bill.(some col.) _c24cm |
||
| 365 | _cMYR | ||
| 500 | _aIncludes bibliography p.267 - 269 | ||
| 650 | _aBrand name products | ||
| 700 | _aPerry, Jesko | ||
| 942 | _cBK-GN | ||
| 999 |
_c58105 _d58105 |
||