000 00528nam a2200193#a 4500
001 0000022050
008 211117s2020||||xx |||||||||||||| ||und||
020 _a9780273713234
082 _a658.8 WOO 2007
100 _aWood
245 0 _aEssential guide to marketing planning
_c/ Marian Burk Wood.
260 _aHarlow
_bFinancial Times Prentice Hall
_c2007.
300 _axix,264p.
_c25cm
365 _cMYR
500 _aIncludes index p.255 - 264
650 _aMarketing
_xManagement
942 _cBK-GN
999 _c63516
_d63516