000 00587nam a2200205#a 4500
001 0000022145
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020 _a9780273708186
082 _a658.8 BRA 2007
100 _aBrassington
245 0 _aEssentials of marketing
_c/ Frances Brassington and Stephen Pettitt.
260 _aHarlow, England
_bPrentice Hall Financial Times
_c2007.
300 _axiv, 545p.
_bcol., ill.
_c26cm
365 _cMYR
500 _aIncludes indexes p.527-545
650 _aMarketing
700 _aPettitt, Stephen
942 _cBK-GN
999 _c63798
_d63798