000 00628nam a2200217#a 4500
001 0000022380
008 211117s2020||||xx |||||||||||||| ||und||
020 _a9780131888654
082 _a658.827 KEL 2008
100 _aKeller
245 0 _aBest practice cases in branding : lessons from the worlds strongest brands
_c/ Kevin Lane Keller.
250 _a3rd ed..
260 _aUpper Saddle River
_bPrentice Hall
_c2008.
300 _axii, 381p.
_c24cm
365 _cMYR
500 _aIncludes bibliography references
650 _aBranding (Marketing)
650 _aBusiness names
942 _cBK-GN
999 _c64500
_d64500