000 00570nam a2200205#a 4500
001 0000022389
008 211117s2020||||xx |||||||||||||| ||und||
020 _a0273687727
082 _a658.802 FIL 2006
100 _aFill
245 0 _aMarketing communications : engagement, strategies and practice
_c/ Chris Fill.
250 _a4th ed..
260 _aHarlow
_bPrentice Hall
_c2006.
300 _axxxvii, 911p.
_bill.
_c24cm
365 _cMYR
500 _aIncludes index. p. 893-911
650 _aCommunication in marketing
942 _cBK-GN
999 _c64527
_d64527