| 000 | 00771nam a2200241#a 4500 | ||
|---|---|---|---|
| 001 | 0000023022 | ||
| 008 | 211117s2020||||xx |||||||||||||| ||und|| | ||
| 020 | _a9780071494441 | ||
| 082 | _a658.827 POS 2007 | ||
| 100 | _aPost | ||
| 245 | 0 |
_aGlobal brand integrity management : how to protect your product in today?s competitive environment _c/ Richard S. Post and Penelope N. Post. |
|
| 260 |
_aNew York _bMcGraw-Hill _c2007. |
||
| 300 |
_axv, 309p. _bill. _c24cm |
||
| 365 | _cMYR | ||
| 500 | _aIncludes index p.303 - 309 | ||
| 650 | _aBrand name products | ||
| 650 |
_aProduct counterfeiting _xPrevention |
||
| 650 | _aProduct management | ||
| 650 |
_aTrademark infringement _xPrevention |
||
| 700 | _aPost, Penelope N. | ||
| 942 | _cBK-GN | ||
| 999 |
_c66420 _d66420 |
||