| 000 | 00650nam a2200229#a 4500 | ||
|---|---|---|---|
| 001 | 0000024263 | ||
| 008 | 211117s2020||||xx |||||||||||||| ||und|| | ||
| 020 | _a9780273706977 | ||
| 082 | _a658.802 HOO 2008 | ||
| 100 | _aHooley | ||
| 245 | 0 |
_aMarketing strategy and competitive positioning _c/ Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud. |
|
| 250 | _a4th ed.. | ||
| 260 |
_aEngland _bPearson _c2008. |
||
| 300 |
_axviii, 614p. _bill. _c24cm |
||
| 365 | _cMYR | ||
| 650 |
_aMarketing _xManagement |
||
| 650 | _aTarget marketing | ||
| 700 | _aNicoulaud, Brigitte | ||
| 700 | _aPiercy, Nigel F. | ||
| 942 | _cBK-GN | ||
| 999 |
_c70038 _d70038 |
||