| 000 | 00644nam a2200205#a 4500 | ||
|---|---|---|---|
| 001 | 0000024999 | ||
| 008 | 211117s2020||||xx |||||||||||||| ||und|| | ||
| 020 | _a9780071545211 | ||
| 082 | _a658.8 BHA 2008 | ||
| 100 | _aBhargava | ||
| 245 | 0 |
_aPersonality not included : why companies lose their authenticity--and how great brands get it back _c/ Rohit Bhargava. |
|
| 260 |
_aNew York _bMcGraw-Hill _c2008. |
||
| 300 |
_axiv, 300p. _bill. _c22cm |
||
| 365 | _cMYR | ||
| 504 | _aIncludes bibliographical references and index | ||
| 650 |
_aAuthenticity _xPhilosophy |
||
| 650 |
_aBranding _xMarketing |
||
| 942 | _cBK-GN | ||
| 999 |
_c72144 _d72144 |
||