| 000 | 00678nam a2200229#a 4500 | ||
|---|---|---|---|
| 001 | 0000027448 | ||
| 008 | 211117s2020||||xx |||||||||||||| ||und|| | ||
| 020 | _a9780324593600 | ||
| 082 | _a659.1 SHI 2010 | ||
| 100 | _aShimp, Terence A. | ||
| 245 | 0 |
_aAdvertising, promotion, and other aspects of integrated marketing communications _c/ Terence A. Shimp.. |
|
| 250 | _a8th ed.. | ||
| 260 |
_aMason, Ohio _bSouth-Western Cengage Learning _cc2010. |
||
| 300 |
_axx, 668p _bill _c29cm |
||
| 365 | _cMYR | ||
| 650 | _aAdvertising | ||
| 650 | _aCommunication in marketing | ||
| 650 | _aDirect marketing | ||
| 650 | _aSales promotion | ||
| 942 | _cBK-GN | ||
| 999 |
_c79290 _d79290 |
||