| 000 | 00700nam a2200229#a 4500 | ||
|---|---|---|---|
| 001 | 0000028689 | ||
| 008 | 211117s2020||||xx |||||||||||||| ||und|| | ||
| 020 | _a9780073530055 | ||
| 082 | _a658.8 PET 2011 | ||
| 100 | _aPeter, J. Paul. | ||
| 245 | 0 |
_aMarketing management : knowledge and skills _c/ J. Paul Peter, James H. Donnelly, Jr. |
|
| 250 | _a10th ed.. | ||
| 260 |
_aNew York _bMcGraw-Hill Irwin _cc2011. |
||
| 300 |
_axviii, 830p. _bill. _c27cm |
||
| 365 | _cMYR | ||
| 500 | _aIncludes bibliographical references and index | ||
| 650 |
_aMarketing _xManagement _vCase studies. |
||
| 650 |
_aMarketing _xManagement. |
||
| 700 | _aDonnelly, James H. | ||
| 942 | _cBK-GN | ||
| 999 |
_c82791 _d82791 |
||