000			00766nam a2200265#a 4500
001			0000028692
008			211117s2020||||xx |||||||||||||| ||und||
020			_a9780077107956
082			_a658.8 SER2008
245		0	_aServices marketing : integrating customer focus across the firm _c/ Alan Wilson...[et al.].
250			_a1st European ed..
260			_aBoston _bIrwin/McGraw-Hill _cc2008.
300			_axxiii, 623p. _bill. _c25cm
365			_cMYR
500			_aIncludes index
650			_aCustomer services.
650			_aMarketing.
650			_aService industries _xMarketing.
700			_aBitner, Jo Mary.
700			_aGremler, D. Dwayne.
700			_aWilson, Alan.
700			_aZeithmal, A. Valarie.
942			_cBK-GN
999			_c82800 _d82800