| 000 | 00636nam a2200217#a 4500 | ||
|---|---|---|---|
| 001 | 0000028694 | ||
| 008 | 211117s2020||||xx |||||||||||||| ||und|| | ||
| 020 | _a9780077129514 | ||
| 082 | _a658.8 PAL 2011 | ||
| 100 | _aPalmer, Adrian. | ||
| 245 | 0 |
_aPrinciples of services marketing _c/ Adrian Palmer. |
|
| 250 | _a6th ed.. | ||
| 260 |
_aLondon, U.K. _bMcGraw-Hill _cc2011. |
||
| 300 |
_axvii, 525p. _bill. _c26cm |
||
| 365 | _cMYR | ||
| 500 | _aIncludes bibliographical references (p. [513]-514) and index | ||
| 650 |
_aMarketing _xManagement. |
||
| 650 |
_aService industries _xMarketing. |
||
| 942 | _cBK-GN | ||
| 999 |
_c82806 _d82806 |
||