000 00606nam a2200205#a 4500
001 0000029765
008 211117s2020||||xx |||||||||||||| ||und||
020 _a9781439039397
082 _a658.8 HOF 2011
100 _aHoffman, K Douglas
245 0 _aServices marketing : concepts, strategies, & cases
_c/ K. Douglas Hoffman, John E. G. Bateson.
250 _a4th ed..
260 _aMason
_bSouth-Western Cengage Learning
_cc2011.
300 _axv, 461p
_bill
_c27cm
365 _cMYR
650 _aService industries
_xMarketing
700 _aBateson, John E G
942 _cBK-GN
999 _c85779
_d85779