| 000 | 00780nam a2200253#a 4500 | ||
|---|---|---|---|
| 001 | 0000029795 | ||
| 008 | 211117s2020||||xx |||||||||||||| ||und|| | ||
| 020 | _a9780136107217 | ||
| 082 | _a658.8 LOV 2011 | ||
| 100 | _aLovelock, Christopher H | ||
| 245 | 0 |
_aServices marketing : people, technology, strategy _c/ Christopher Lovelock, Jochen Wirtz. |
|
| 250 | _a7th ed.. | ||
| 260 |
_aBoston _bPrentice Hall _cc2011. |
||
| 300 |
_axxii, 626p _bill., map _c29cm |
||
| 365 | _cMYR | ||
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 |
_aCustomer services _xMarketing |
||
| 650 |
_aMarketing _xManagement |
||
| 650 |
_aProfessions _xMarketing |
||
| 650 |
_aService industries _xMarketing |
||
| 700 | _aWirtz, Jochen | ||
| 942 | _cBK-GN | ||
| 999 |
_c85866 _d85866 |
||